Marketing for Roofing and Siding Companies
Generate more inspections and projects with Storm Intelligence Targeting based on NOAA data + strategic local marketing designed for roofing and siding.
Why do many roofing companies depend only on referrals?
Roofing and siding are high-investment services where trust is key. Most homeowners only think about their roof when there's visible damage, leaks, or after a storm. Who wins is usually who is most visible locally, appears first on Google, and looks most professional.
Common challenges:
Dependence on storm season
Strong competition and 'cheap' offers without quality
Clients comparing only by price
Lack of visual presence (before/after, finishes)
Not knowing where recent weather damage occurred
Marketing based on real data, not assumptions.
Storm-Based Targeting (Real Data, No Guesswork)
We use official NOAA data to identify areas impacted by hail and strong winds in the last 30 to 60 days.
Instead of advertising 'blindly', we focus advertising on areas with real weather events, increasing the effectiveness of EDDM, Door Hangers, Google Ads, and visual content on Pinterest.
Official NOAA Data
Analysis of hail and strong winds by county and city
Zone Identification
Mapping areas with highest probability of roof damage
Hyperlocal Campaigns
EDDM and Google Ads activated only in affected areas
Perfect Timing
Post-storm messages when damage already exists
Benefits for Your Company
Higher Intent Leads
You talk to homeowners who likely have real damage
Less Direct Competition
Strategic focus vs. generic advertising
More Qualified Inspections
Reduces curious calls, increases real projects
👉 Marketing based on real data, not assumptions.
Local Marketing System for Roofing & Siding
At Genes Marketing we combine Storm Intelligence with physical and digital strategies so your company generates qualified inspections and consistent projects.
🔹 1) EDDM (Post-Storm Direct Mail)
EDDM is perfect for roofing when combined with Storm Intelligence: you can reach specific neighborhoods that were impacted by hail or strong winds.
EDDM works for:
- ✓Post-storm campaigns in affected areas
- ✓Roof replacement and siding promotion
- ✓Free inspections in areas with probable damage
- ✓'We're working in your area' (social proof)
What we do:
- →Professional design with clear offer
- →Route selection based on NOAA data
- →Copy focused on inspection and protection
- →Printing + mailing coordination
🔹 2) Door Hangers – presence in affected neighborhoods
When you work on a roof, the rest of the neighborhood sees it. Door hangers convert presence into calls, especially after storms.
Ideal for:
- ✓'We're working in your area'
- ✓Free post-storm inspections
- ✓Neighbor discounts / bundles
- ✓Preventive maintenance campaigns
🔹 3) Google Ads – high intent ('storm damage near me')
When someone searches for roofing after a storm, they usually want an inspection soon. Google Ads puts you in front of people ready to hire.
Searches that convert:
- ✓roof repair near me
- ✓storm damage roof
- ✓roof replacement
- ✓siding installation near me
- ✓hail damage roof repair
What we do:
- →Separate campaigns (storm damage vs. general)
- →Focus on inspections and calls
- →Targeting by affected cities
- →Continuous optimization to reduce cost per lead
- →Clear reports (leads, calls, cost)
🔹 4) Pinterest – before/after that builds trust
Pinterest is ideal for roofing because the result is visual. A good 'before/after' generates instant trust and positions you as a professional company.
Pinterest helps you:
- ✓Show finishes and real work
- ✓Create visual authority by service
- ✓Maintain constant traffic (months, not hours)
- ✓Separate pins by service (roof, siding, gutters)
What we do:
- →Create high-converting pins
- →Organize boards by service type
- →SEO optimized descriptions
- →Direct traffic to service pages
🔹 5) Yard Signs – immediate local social proof
A yard sign at a house with a new roof is a lead machine: neighbors see it, trust it, and call.
Works for:
- ✓Branding in right neighborhoods
- ✓Social validation ('if my neighbor hired them, they're good')
- ✓Reinforcement of EDDM + door hangers
- ✓Capture clients without depending 100% on ads
What we do:
- →Eye-catching design
- →Strategic placement advice
- →Consistent branding
- →QR codes for easy contact
Roofing & Siding Services We Can Promote
Each service can have its own pin, ad, and specific message.
Roof Replacement
Complete replacement of residential and commercial roofs.
Roof Repair
Repair of leaks and damage to existing roofs.
Siding Installation
Siding installation to improve appearance and protection.
Siding Repair
Repair of siding damaged by weather or wear.
Gutter Services
Installation and repair of gutters and downspouts.
Storm Damage Inspection
Free post-storm inspections to detect damage.
👉 Each one can have its own pin, ad, and specific message.
Areas We Serve
We work with roofing and siding companies in Chicago Northwest Suburbs, including Algonquin, Huntley, Elgin, Crystal Lake, Carpentersville, Barrington, Woodstock, McHenry, Schaumburg, and nearby areas in northern Illinois and southern Wisconsin.
if the city you want to reach is not on the list, call us to locate it
And nearby areas in northern Illinois and southern Wisconsin
Recommended Packages for Roofing & Siding
Choose the package that best fits your growth goals.
Local Presence
Starter
- Door hangers (design + optional printing)
- Yard signs
- Neighborhood messaging ('We're in your area')
- Basic localized SEO
- Monthly email report
Ideal for:
Generate inspections quickly
Pro Visibility
Professional
- Google Ads (setup + optimization)
- Pinterest (pins by service + organization)
- Creatives focused on inspections/calls
- Monthly reports
- Priority email support
Ideal for:
Generate consistent weekly leads
Local Dominance
All-in
- Monthly EDDM by recommended routes
- Google Ads + reports
- Pinterest + Directory + featured section
- Coordinated yard signs + door hangers
- Dedicated 24/7 support
Ideal for:
Dominate an area and expand
🔥 Premium Add-on: Storm Intelligence Targeting
Only for Local Dominance package clients
Includes:
- Monthly NOAA data analysis (hail + wind events)
- Identification of affected counties, cities, and areas
- EDDM route recommendations by neighborhood
- Google Ads campaign adjustments for storm damage
- Specific 'post-storm' messaging
- Visual coordination (door hangers + yard signs)
Benefits:
- →Higher intent leads
- →Less direct competition
- →More qualified inspections
- →Better ROI during storm season
👉 This service is only offered to active Local Dominance package clients.
Contact a Specialist
We are here to help you take your business to the next level on Pinterest.
847.502.9685
Email us
ventas@genesmarketing.com
Monday – Friday, 9am – 6pm CST
Chat on WhatsAppHave questions?
Complete the form and a specialist will contact you soon.
Frequently Asked Questions
Answers to the most common questions about roofing and siding marketing.
We use official NOAA data to identify areas that have been impacted by hail and strong winds in the last 30 to 60 days. With that we activate local campaigns only in those areas: direct mail, Google Ads, and visual presence. This means when the homeowner receives your ad, the damage already exists or is very likely.
Ready to generate more roofing inspections and projects?
If you want to stop depending only on referrals and build a marketing system based on real data, our system is designed for you.
No commitment. Focused on real results.